WHAT WE DO

 
 

MARKETING CONSULTING

Deliver measurable results

We offer a full array of B2B and B2C marketing consulting services to help you create compelling,  customer-focused marketing that drives bottom-line performance.

Our specialties include:  

Marketing Strategy​

  • Market & Competitive Assessment

  • Strategic Positioning

  • Segmentation

  • Growth Strategies

  • Digital Strategy

  • Interim CMO Services

Go-to-Market

  • Marketing Planning

  • Campaign Development

  • Demand Generation

  • Marketing Communications

  • Product Launch

  • Churn Analysis & Mitigation

  • Customer Retention Programs

  • Content & Thought Leadership

  • Sales Support Optimization

 

CUSTOMER STRATEGY

Drive organic growth

Compelling customer experiences are the key to sustainable organic growth.  We provide key insights into customers’ needs and preferences, customer experience assessments and strategies for transforming your customer journeys into compelling experiences that make every interaction count, build loyalty and drive growth.

Our specialties include:

  • Integrated customer research programs

  • Omni-channel customer experience design

  • Customer experience assessments
  • Loyalty and engagement strategies

 

SEGMENTATION
& ANALYTICS

Create actionable insights

We’re passionate about understanding what drives both business performance and customer behaviors.  We know how to  bridge the gaps between business,  technology and telescope between big ideas and the details of execution and translate data into insights and actionable  recommendations

 

Our specialties include:

  • Segmentation

  • Customer, market and competitive analysis

  • Churn analysis

  • Enterprise and role-based KPIs, metrics and dashboards

 

PROJECT & CHANGE MANAGEMENT

Deliver on strategic priorities

Leverage our deep project, program and change management expertise to ensure you successfully deliver on your most important strategies and improve the performance of your project portfolio.

 

Our specialties include:​

  • Management of enterprise-level strategic initiatives

  • PMO establishment, governance and interim leadership

  • Project portfolio optimization

  • Broad organizational change management