Market Analysis
 

Is there a market for your product and can you make money there?  We can provide deep quantitative and qualitative insights into markets, customers, competitors, and what's driving change so you can decide which markets to pursue and which to ignore.
 

Opportunity Assessment

Where are the best intersections of your capabilities with the market? We help you determine key success factors, alignment with your capabilities, investment levels and value creation potential so you can decide which opportunities to pursue.
 

Segmentation 
 

Who will be the most valuable customers and how do you win their business?  We can help you design well-defined, quantified and unique customer segments and understand their value, demographics, needs, challenges, goals, attitudes and decision processes.
 

Go-to-Market Strategy

Where the rubber meets the road. We develop execution roadmaps that are detailed guides to successful implementation of your growth strategy. They  include initiatives, timelines, owners and a methodology for tracking performance versus goals.

 

Product Strategy

Understand the requirements of your digital product, pinpoint your audience segment, create a unique value proposition, and establish success criteria.

Audit & Analysis

Understanding the current state and problem areas, desired business outcomes, processes and user journeys to identify opportunities and define potential solutions.

Product Management

Creating a solution from the germ of an idea to launch, designing an experience that delivers meaningful business value by focusing on business outcomes, process simplification and user experience. 

Agile Project Management

An iterative execution approach to delivering the product throughout its development life cycle

Customer Insights

​We develop Voice of the Customer programs and uncover game-changing customer insights that help clients understand how to prioritize issues, focus resources and drive their businesses forward.
 

Journey Mapping

​We develop customer journey maps that show how customers move through touchpoints, creating a shared understanding  of current practices and  potential new experiences. 
 

Experience Design

We combine human-centered design with data science to understand both what customers do, and why they do it, then design experiences that increase conversion, retention and lifetime value.

Metrics & Measurement

We create measurement programs that uncover what matters most to customers, what builds engagement and what drives them away.

 

Marketing Strategy

​Create results-driven marketing strategies that help you deliver sustainable differentiation, customer engagement and profitable growth.

Marketing Automation

Design marketing automation and data strategies that help you improve efficiency, enhance client experiences, understand results and drive business results.

Marketing Effectiveness

Leverage data and analytics to create actionable insights that help you understand which part of your marketing plan is working and how to make all of it work better.  

Change Management

We  help you deliver on business transformation and strategic initiatives by engaging stakeholders, building comprehensive plans, analyzing dependencies and preparing the organization for the future.  
 

Project Management

Our experienced project and program managers use proven methodologies to help you execute flawlessly on your highest priorities.



 

PMO Consulting

A ground-up approach that establishes the goals, charter, methodologies, governance and capabilities you need to succeed.